While browsing through greeting cards at a local pharmacy, my eyes stared and fingers stopped in disbelief, when I discovered a new card category. Are you ready for this? You can now actually buy for those “special select few who play it straight, who are above board, who really do promise a lot and deliver more”—a card that proclaims on its front in bold black letters, “I am proud of your honesty!” 
Have we become so mistrusting, so disbelieving, so fearful of being taken advantage of, that we now need to congratulate others when they’re honest with us? I hope not!
As an ethical business professional, you may be perceived as unique. Just like a diamond is worth more when it’s rare and unique, so are you. Your integrity base gives you a profound advantage over your competition. Your unwavering and unqualified commitment to integrity by you and all who work for your company will have a dramatic impact on your bottom line. Your prospects and customers will believe in you. They will trust you. And they will buy from you. Again and again.
